Ara Devejian

Gold's Gym Promo

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Cinema 4D
Lightroom Classic
After Effects

Gold’s Gym is the most famous gym in “Muscle Beach” (a.k.a. Venice, California), the prime spot to pump some serious iron. This world-renown gym has produced countless champion bodybuilders. It offers 47,000 square feet of Nautilus machines and free weights; its walls are lined with floor-to-ceiling mirrors.

Bodybuilding is an art form that challenges the mind and body. Each muscle detail is sculpted with precision, as we strive for the ultimate physique. It's a journey of muscle rebuilding, where we endure the burn of tearing down fibers and push through the pain to uncover our inner potential. Like a laser etching its mark on a rock, revealing the shining gold within, bodybuilding is the process of revealing the beauty and strength within ourselves.


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